Micro-Billing is the perfect solution for new-media income because:
- It provides payment mechanisms for most clients' key demographic
- No credit is required and EVERYONE has at least one mobile phone
- There is no age restriction - every fan can make their own purchase decision
- Charges are small therefore a brand can offer value for money
- It is recession-proof
- The solution is long-term
Small, regular payments using mobile as the billing mechanism has several advantages over credit card:
- Works in conjunction with existing web offerings
- No up-front cost
- Improved fan club portfolio
- Additional revenue
- Develops a premium fan base
- Directs access to fan base
- Improved 2-way communication with fan base
- Every fan has a mobile phone
- Communication and billing device in one
- Everyone in the key demographic has a mobile
- PAYG
- Small denominations
- Multi-media compatibility
- Fast-track entry
